Sales Experiences in the Kiosk
After I exposed myself in the bird’s nest desserts and
juices, something came up to my mind. I tried to ask Tim, managing director for
the permission to be the sales assistant in the outlet since Chinese New Year
was around the corner. Owning to the busy season in the kiosk, I was sent to
Empire Sunshine Nest kiosk to help out for a week. My objective to stay in the kiosk was assisting the outlet manager,
master the inventories control and got the exposure of bird's nest
selling in dessert and juices form. It was my new
experiences in the kiosk as I exposed to the control system of inventories and the
skill in sales. Ms Rose was the manager of the kiosk and she guided me on
everything related on taking care of a kiosk. The breadth of knowledge of Ms
Rose about bird’s nest really amazed me.
In the kiosk, every
transaction of business we would need to issue receipts to the customers and it
acted as inventories control and total cash on hand was calculated throughout
the control process. Furthermore, I helped Ms Rose designed the promotion
poster that required by headquarter. I was making huge value for her because she
did not know about the Photoshop software that needed to take long time to
master. I taught her some easy editing skills by using Photoshop. Our cooperation
on the poster editing was a big success.
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| Some of the posters designed by me. |
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| Some of the posters designed by me. |
Moreover, I realized
that the desserts and juices were something new in the market which able to
attract a lot of attention from the customers. 60% of the people passed by our
kiosk would stop down and had a looked. Hence, the sales skills applied in
here, we would talk about dessert promotions and the benefits of bird’s nest to
close the deal. The sale was good especially our new dessert: bird’s nest egg
tarts that origin from Hong Kong.
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| New dessert: bird's nest egg tarts. |
Conclusion
In conclusion, I got the idea of bird’s nest desserts and juices were something novelty in order to promote bird’s nest to the new group of consumers. Undeniably, bird’s nest is premium goods and it is considered as luxury healthcare natural food that is not affordable and accepted by everyone. Besides, people tend to think that bird’s nest is product that require high entry level in term of money, popular among old and traditional people, and only consumed by Chinese. However, with the making of bird’s nest into the creative desserts and juices would be more approachable to the teens and be consumed by every races. The benefits and trials of bird’s nest could be reached to more consumers in the market. For example, parents tend to buy bird’s nest juices for their children because the prices of the juices are just slightly higher than Chatime and Starbuck but they are healthy.
Besides, I had learned the inventory control system to ensure the stocks that sold to be recorded in the system. Hence, the amount of stocks sold and the money in the drawers were balanced. My sales skills improved significantly after a week of promoting the products in the kiosk. I knew what should I said to the different age group of customers in order to get their attention and interest about the products. The co-operation between Rose and I were the success. She could speak perfect Malay while I could speak perfect Cantonese that enabled us to target different races of customers. This strategy had made the sales for whole week skyrocketed.
In the near future, if I
am going in the premium goods industry. I will try to have some products which
are with lower entry level to attract consumers and gain the brand or product
loyalty from them. Hence, if the product loyalty is there, the customers will
think of going into next level by purchasing the higher end products from the
company. For instance, BMW is using the this strategy by producing cheaper BMW
cars which required lower entry level for the consumers like model 2 series, 3 series
and X3.
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| Desserts that are eye-catching. |
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